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We are in the business of design, marketing, and advertising, and here is our philosophy:

Cynicism
Today’s customers are very savvy and extremely skeptical. It’s difficult to get your message noticed, much less acted upon (and as they say in these parts, darn near impossible to get your message trusted). At Fluid Studio our job, first and foremost, is to set you apart from the competition and reach customers at their core. We do it with big ideas.

Big Ideas
The bigger the idea, the more likely it is to strike at the core of a consumer. Big ideas help build big brands. They connect the soul of a brand to the soul of a consumer. Take a look at any marketplace and you’ll see the brands that dominate are the brands that are built on big ideas.

Dueling
There’s a lot of clutter in the marketplace right now. All of us are literally bombarded with hundreds of advertising messages each day. Most of this advertising is caught up in trying to out-shout the competition. The rest of it is caught up in trying to out-clever the competition for customer attention (which is fine, as long as you out-think them first).

Out-Thinking
The stronger the conceptual thinking behind a campaign, the stronger the campaign. Period. Look, if you had a gargantuan budget, you’d probably be going to New York agencies with colossal funds for client entertainment. But even with the big boys, it comes down to this: the best solution is the smartest and the most simple. Out-think rather than out-spend the competition.

Creativity
You can have creativity oozing from every pore (there’s a cream for that) but you’re not going to accomplish much without the right combination of imagination and smart strategy. So we’re not always looking for the clever headline. We believe in doing work that fits the brand personality of our clients—anything from humorous to emotional to brash. We do whatever is right for our clients, not for our agency’s image.

Repeat Business
The goal isn’t to get your customer to buy. The goal is to get them to buy again and again. No matter what your business, you need a way to create and maintain relationships with customers. And you can only do that by first creating a solid strategy and an interesting message. Everything else should flow from that.

Trust
There’s no set formula. What works for one company won’t work for another. We assess each client’s needs on an individual basis. If we work together, we’re going to have to do it closely. We pride ourselves on being easy to work with. If we can’t build trust with our own clients, how can we be expected to build trust between them and their customers?